What I Learned in My First Year of Business

Starting my own business has always been a dream of mine. But, like many dreams, the path to realizing it was anything but straightforward. For years, I navigated the challenges of undiagnosed Lyme disease while juggling the demands of a 20-year corporate career. Eventually, I made the tough decision to step back—not only to focus on my health but also to be there for my kids when they needed me most.

I didn’t expect this pause in my career would become a turning point. As I took the time to reflect, I began to see how everything I had done up to that point had prepared me for this moment. Memories of building products and putting on shows as a kid, hours spent in art classes, earning my BS in graphic design, and even my first job at a startup all started to click. My years in user experience were also part of a bigger picture I was finally ready to embrace.

I owe much of the spark that ignited my business to my friend Jessica. Over the prior year, I’d been texting her my designs, unsure what to do with them. One day, she said something that changed everything: “Please do something with all this work.” Then, in November 2023, she sent me a YouTube video on the technical process of creating a notebook. That was the moment it all came together. I was hooked, and my business took off.

(My friend Jessica!)

My dream for the business is to offer a selection of products people love and use for health and wellness. It’s a big, competitive industry, but it’s so important. While I’m passionate about my products, I’m still figuring out who my customers are. That’s why I love getting out there—meeting people, hearing their feedback, and learning what they truly need.

Of course, this journey hasn’t been without fears and obstacles. The biggest fear is not making enough money to keep going. There are weeks without orders, and it’s hard not to feel like just one person in a sea of options. Figuring out what will help my business grow versus what might waste time or resources has been a constant challenge. But through it all, I’ve kept creating, listening, and learning. My approach to 2025 is simple: try new things quickly, see what works, and pivot when needed.

(First online sale!)

Unexpected Surprises

One of the most delightful surprises this year was discovering how much I genuinely enjoy the selling aspect of my business. For me, selling isn’t about pushing products; it’s about authentically sharing what I’ve created with real people.

In-person events, in particular, have taught me so much about myself and the community I’m building. One memory stands out: a thoughtful customer came by to shop and spent time carefully selecting her items. She was so kind and genuine. Two weeks later, she returned with friends, who, though different in personality, were equally supportive and thoughtful. Then, a few weeks later, this new group brought another friend. That moment—seeing my business grow through word of mouth—was both unexpected and deeply gratifying.

These experiences taught me that my business isn’t just about products; it’s about connection, community, and the joy of building something meaningful.

Lessons Learned

If there’s one thing I’ve taken away from this year, it’s the importance of learning as you go. Here are a few key lessons I’ve learned:

1. Be Careful Where You Spend Your Money

Always try the free version first! I made a big mistake in 2024 by hiring a large marketing firm to manage my ads. It was expensive and frustrating, and it didn’t work. Looking back, I’ve realized it’s okay to grow slowly and steadily rather than jump into something big immediately.

2. Be Flexible

At events, I’ve learned to adapt to customers' needs. If someone can’t decide on a notecard design, I’ll offer to create a mixed pack. I’ll share the story behind the artwork and title if they're unsure about a journal. Minor adjustments like these have made a big difference.

3. Be Authentic

Staying true to myself and my creations has been crucial. When I share the thoughts and inspiration behind my products, it resonates with people. Authenticity builds trust, and trust builds connections.

4. Embrace the Learning Curve

Accounting was a steep learning curve for me this year, but I’ve progressed and plan to do even better in 2025!

Overcoming Challenges

One of the most important things I’ve learned is the value of a strong support system. I’m so grateful for the non-judgmental friends who cheer me on and share my successes and failures. Their encouragement has been a lifeline.

I’m also thankful for my husband, who understands how much this business means to me. His support has been unwavering, and he knows how important it is for my mental well-being to pursue something I’m passionate about. More than anything, I hope to set a positive example for my kids—showing them that taking risks, following their passions, and creating something meaningful is okay.

Gratitude and Looking Ahead

Reflecting on this first year, my heart is full of gratitude. I’m grateful for the opportunity to keep going in 2025, the lessons learned, and the incredible people I’ve met. I have many ideas for new products and artwork and am excited to share them with you.

To everyone who has supported me, thank you. Your encouragement, purchases, and kind words mean the world to me. If there’s one thing I ask, it’s this: share my business with a friend. Remember that thoughtful customer who brought three more friends to my booth? This journey is all about—community, connection, and the ripple effect of support.

We’re all in this together. Please stay tuned for what’s coming next. Thank you for being part of this incredible journey. Let’s make 2025 unforgettable!

(Edited with ChatGPT)